Psychology and Marketing; A Seller’s Guide to Understanding the Link


03 Dec


Running an efficient marketing campaign is the easiest way of making your business and the things you deal in know to the customers and potential clients you are targeting now and in the future. But most companies often invest in business campaigns that fail to provide return on investment because they forget one key aspect; getting into the customer’s head as shown here. Driving sales through marketing is all about trying to understand your target audience and how they make the choices they do on this website. You can read more on the basic principles you need to understand in this site.


The concept of social proof is the most common in the market and one you should understand; if you want to customers and potential clients to switch to your brand, it is vital to understand that they are likely to do if it is a popular product or this service. Anchoring bias is the next psychological principle you should take advantage of to increase sales; because clients are always looking for great deals that enable saving of money, displaying the original price of a product next to the sale price is a great way of taking advantage of it.


Any product that is scarce automatically becomes valuable to a potential buyer due to the fear of missing out; you can create the sense of scarcity to make your target audience more interested in the product you are providing. Creating the sense of scarcity during a marketing campaign by running limited-time offers usually convinces customers that they are missing out on great deals, resulting in increased purchases, hence, a successful campaign.


As a seller, increasing sales is not only about focusing on the things customers will be missing but also the ones they stand to lose; for instance, explaining to them what they stand to lose if they don’t renew for an expiring free trial will motivate them to renew. To increase sales, you have to leverage the customer psychology by offering a free gift with purchase or giving a free item in exchange for completing a satisfaction survey. You can click for more details about psychology and marketing here.


Customers with only two options to choose from often spend a lot of time comparing and contrasting that sometimes they fail to buy, but through the introduction of a third which the decoy, decision making much easier and faster. Running a productive marketing campaign is involves understanding all the key aspects including the basics of psychology and marketing. Provided on the guide above is everything on the link between psychology and marketing.



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